Our Roots

The Imperial DAX Company was founded over half a century ago in a garage in Brooklyn, NY, by Pharmacist and Entrepreneur, Herman Bley, a man who dedicated much of his life to creating high-quality hair products. To date, DAX has been in business for 70+ years and is still proudly made in the USA, operating out of its 45,000 sq ft headquarters in Fairfield, NJ.

What We Make

DAX Hair Care is an international hair and skin care brand that manufactures, markets, and distributes a wide variety of products including pomades, waxes, gels, oils, styling treatments and skin and scalp conditioners. Looking to spike, slick back, create waves, moisturize, create a modern pompadour and more? Then DAX has a product for you.

Who We Make Them For

DAX has a full suite of first-rate products that can be utilized by all genders and all hair and skin types. Our commitment to quality and inclusivity means everyone can achieve their desired look with DAX products.

Where to Buy

DAX products are marketed and distributed online at daxhaircare.com in the United States. They are also available in drug, beauty and mass-merchant retail stores across 6 Continents, thereby making their premium hair care products accessible worldwide.

High Life Pomades by DAX

DAX Hair Care also makes an elite line of pomades called High Life Pomades that can be found online at highlifepomade.com. High Life products are sold in barbershops across the USA and around the world. This line offers high-end wax pomades, a beard cream and a multitude of other pomade formulas including a clay, a paste, a matte paste, a cream-based, and a water-based pomade.

Get Social With Us

Follow @daxhaircare on Instagram, Facebook and TikTok for giveaways, styling tips, and behind-the-scenes content. Join our community of satisfied customers and share your DAX transformations!

  • This wax is awesome. I always get compliments on the shine and the way it holds. I love Dax Wave and Groom and I’ve been using it as long as I can remember. I’ve spent a lot of money looking for the perfect bottle and I’ve finally found it.

    Amazon Reviewer, Dax Wave & Groom

  • Dax Pomade is the best hair oil in the world. My mom used this oil in my hair for as far back as I can remember and now I use it regularly. It moisturizes your hair and prevents dandruff and a dry scalp. It can last for days and also aids in the growth of your hair. I totally recommend this oil.

    Amazon Reviewer, Dax Pomade

  • Here is an underrated pomade. The hold is on the medium-to-heavy side with a nice fresh scent and medium shine. The pomade washes out easier than other traditional oil-based products. If for some reason Dax is not on the radar of pomade heads, it should be. Can’t go wrong with DAX.

    Amazon Reviewer, Dax Hair Wax